Li Lin is the founder of Legacy Launcher Labs, an AI growth company helping small business owners use artificial intelligence to attract clients, streamline their businesses, and stay competitive without losing the human relationships that built their success.

A UC Berkeley alum, entrepreneur, author, podcast host, and former stand-up comedian, Li has worked across real estate, lending, sales, marketing, and emerging technology. After experiencing firsthand how quickly AI could disrupt traditional jobs, she decided to learn the technology instead of fear it—and built a company around helping other business owners do the same.

Her work focuses on making AI practical and accessible for everyday business owners, especially those who do not consider themselves “tech people.” She speaks about AI for small business, the future of work, entrepreneurship, reinvention, and how leaders can adopt new technology while keeping human judgment, relationships, and values at the center.

Li is also the host of the Legacy Launchers podcast and author of Heart, Hustle, & AI: Build Smarter, Stay Human, and Create a Business That No Algorithm Can Replace.

Her message is simple: AI should not replace what makes us human. It should give us more time and leverage to do the work only humans can do.